[Video] How to tell compelling stories


Every corporate wants to tell its story, yet many are simply bad at it, churning out safe corporate messaging that do not cut through in the highly competitive market for attention. Protagonists. Antagonists. Surprises. This week we’ve bought together story telling experts to share tips on the key elements of great stories.

James Pearce: Journalist, BBC Sport Presenter & Olympic Games Correspondent
Richard Brimblecombe: Classically Trained Actor, Facilitator & Personal Coach
Nick Cook: Aerospace & Defence Industry Consultant, Corporate Storyteller & Author


[Video] Surviving the Maelstrom (how to maintain composure)


According to Lord Coe, when the going gets tough, there are no shortcuts or easy ways out. You’ll need to have your own self defensive mechanisms to manage these pressures. In this briefing four high performers share advice on maintaining composure, and dealing with mistakes and failure.

Lord Sebastian Coe CH KBE: President of the IAAF, Olympic Gold Medallist & Former MP
Helen Glover – Olympic Gold Medallist & Number One Female Rower in the World
Ed Balls: Former Labour Politician and Cabinet Minister, Broadcaster and Writer
Gavin Hewitt – Writer, Broadcaster & Former Chief Correspondent at BBC News