What has an award-winning gin distillery, a GB women’s hockey gold medallist and an electric maze have to do with the vision and values of one of Europe’s fastest growing independent packaging manufacturers?
All were elements of an exciting, innovative event produced by HTL for Rigid Containers. Whilst the importance of a company vision and values are well understood by business today, engaging teams to use that vision and values to guide everyday actions can be a difficult task that organisations often grapple with.
Rigid Containers took up the challenge, working with HTL to create an innovative leadership session for their senior managers. Getting under the skin of their values and identifying associated behaviours was at the heart of a two-day working session – aimed at continuously improving internal business practises and ways of working with customers, suppliers and colleagues alike.
Looking outside of their business the event kicked off with a visit to local gin distillery – Warner’s Gin. Founders, Tom and Tina Warner, lead a tour, telling their entrepreneurial story of innovation where Warner’s Gin has been instrumental in creating the flavoured Gin category in the UK. Speaking passionately about the importance of culture and values rooted at the heart of their strategy, Tom and Tina inspired Rigid Containers team to consider what they could take away for their own discussions later in the day.
Hannah MacLeod, GB women’s hockey gold medallist in Rio, facilitated the next element of the session using her own experience of establishing values and associated behaviours in Team GB and applying that process within Rigid Containers. HTL’s Alice Thorneycroft followed with a session on collaboration and team behaviours including an electric maze exercise to embed the learning. An invaluable external perspective from a key customer concluded the two-day event ensuring the outcomes of the session remained fully focused on the commercial deliverables that drive Rigid Container’s ongoing success.
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