Richard is currently Chairman and CEO of the Fresh Oxygen Group, a strategy consultancy specialising in driving rapid business performance improvement in consumer facing branded, retail and e-commerce businesses. In addition, he is Chairman of American Golf Retail, Chairman of Grace Cole, Chairman of Jollyes the Pet Superstore, Chairman of Outdoor Holdings GP, and also a Main Board Investor NED at New Look Retail.
From playing golf against multiple major winners Sir Nick Faldo, Greg Norman and Sandy Lyle, summiting Kilimanjaro and Mont Blanc with Sir Chris Bonington and building Berghaus, the eponymous British brand, into a global market leader, he has both the experience and a unique ability to correlate the risk and adventure of high-altitude mountaineering, professional sport and elite performance coaching with the risk and adventure of running businesses in corporate life. Drawing parallels which deliver success in both fields and articulating them in a pragmatic and actionable way.
He strongly believes that new generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
Richards speaking work focuses on challenging and energising audiences to; consider what their Leadership Brand should look like; demonstrate they have sufficient Desire, Belief and Commitment to make it happen; re-visit and evaluate their Strategic Choices; think how they build a High Performance Culture; define what a world class “Team 1” needs to look like; understand how to mobilise an organisation and create Unstoppable Momentum.
Richard has captured his experience and insight in his best-selling book The Zebra Reality, a remarkably practical 5 Step Programme designed to help businesses create unstoppable organisation momentum and achieve all their business goals.