Tim Reid

Tim Reid

Comedy Writer and Innovation Expert

Tim is best known for co-creating and writing Peter Kay’s Car Share for BBC One. As well as being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.

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Tim has worked for some of the world’s most creative organisations, including global ad agencies, innovation consultancies and the BBC. He has helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.

During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike. Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.

Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting, or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.

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What a perfect speech, perfectly timed @BBCOne to be broadcast just after we witnessed the shitshow that will be our next PM. And yes, “it’s our fault”. https://t.co/dGkkhFp7RD

We were waiting for you to hold them to account and ask those hows. Hope you get more chances to do that @RoryStewartUK

Dad and son appear in video to raise awareness of Down Syndrome https://t.co/SpA8WZ76wB

A @BorisJohnson staffer gently caresses the balls of a photographer. That's the first meaningful media contact of his campaign so far #ToryLeadership

Great job, Dads!



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