Tim Reid

Tim Reid

Comedy Writer and Innovation Expert

Tim is best known for co-creating and writing Peter Kay’s Car Share for BBC One. As well as being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.

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Tim has worked for some of the world’s most creative organisations, including global ad agencies, innovation consultancies and the BBC. He has helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.

During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike. Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.

Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting, or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.

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Collaboration
Digital
Innovation/Creativity
Leadership
Marketing

Tweets

Happy Birthday to the beautiful Baroness Benjamin. And here’s my annual plea to finally recognise her Play School colleague Derek Griffiths with a gong. He and @FloellaBenjamin were and inspirations to 70s kids like me.

QED https://t.co/oANk56lwfz

Happy birthday Bruuuuuuuce.

Anyone with a spare 48 seconds will feel better after listening to this 🤘

Oh can’t beat Schadenlaphroaige. I’d have that, if I didn’t have a small glass of Laphroige in the go. Cheers.

Not as cute as those kids in South Korea but just as funny.

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