Tim Reid

Tim Reid

Comedy Writer and Innovation Expert

Tim is best known for co-creating and writing Peter Kay’s Car Share for BBC One. As well as being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.

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Tim has worked for some of the world’s most creative organisations, including global ad agencies, innovation consultancies and the BBC. He has helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.

During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike. Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.

Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting, or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.

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Collaboration
Digital
Innovation/Creativity
Leadership
Marketing

Tweets

The Artist Laureate

My statement on being confronted in a pub today:

https://t.co/lSmEc4585q

Please take a look at the campaign page for a short film I’m hoping to make with the legendary @samalanbarnard - it’ll be a raw and gutsy film with lots of heart and humour! Help us get it made! - https://t.co/WxdaQUrHQM

Something big is coming..... We can finally tell you, Calder Valley, that <drum roll please>.... This Thursday, your favourite Community Radio Station will be appearing on the TV Channel Dave at 10pm on 'Meet The Richardsons!'.... See who you might be able to spot! 🧐🎤

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