Rita Clifton

Rita Clifton

Writer and Brand Expert

Rita is a brand practitioner regularly speaking on a wide variety of topics including leadership, innovation, corporate reputation, women on boards and communicating sustainability. She covers all aspects of branding, including personal and nation branding, branding in the digital age and how to build a world class brand.

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Rita has been called ‘The doyenne of branding’ by Campaign magazine, ‘Brand guru’ by the Financial Times, and the Daily Telegraph described her as ‘The Brand Leading the Brands’.

Rita is one of the world’s leading experts on brands and branding, and is a speaker, facilitator, writer, business leader and portfolio director.

She has worked with many of the world’s leading companies on their brand strategy, as well as start-ups and ambitious businesses in just about every sector.

She was Vice Chairman and Strategy Director at Saatchi & Saatchi in its most successful period, and over fifteen years was London CEO and then Chairman at Interbrand, the world’s leading brand consultancy. She now has a portfolio of directorships, including as Chair of BrandCap, the brand consultancy for the boardroom.

Rita is in demand as a speaker all over the world, both as a brand practitioner and business leader, and she regularly speaks on a wide variety of topics including leadership, innovation, corporate reputation, women on boards and communicating sustainability. She covers all aspects of branding, including personal and nation branding, branding in the digital age and how to build a world class brand.

Rita was a platform speaker at London 2012 “Britain is Great” Business Summit at Lancaster House during the Olympics, where business leaders from all over the world were hosted to showcase the best of British business and creative talent. She has also appeared at a TEDx conference on Branding Democracy, and speaks regularly at corporate and private events in UK and overseas reaching audiences across a wide business spectrum.

She appears regularly in the media across all major TV and Radio Stations, BBC, Sky, CNN, LBC etc. and writes articles for all of the main newspapers on current issues across a wide range of subject areas.

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Digital
Innovation/Creativity
Leadership
Marketing
Reinvention
Women in leadership

“The number one star of the day…authoritative…inspirational…thought-provoking…brilliant.”

Century Communications

 

“Thank you so much. You went down a storm with the crowd and they loved it, they felt it was so insightful and fresh.”

Jill Watchorn, Google UK Limited

 

“Rita absolutely set the right tone and got the most out of the speakers over the day. She was warm and funny as well as stimulating and we hope to work with her in future.”

Sonia Hickey, Guardian News & Media

The Economist: Brands and Branding

The definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages...

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Tweets

BrandCap's Financial Relatability Index is out. It reveals not only the leading players building meaningful and valuable relationships with #consumers, but how they’re doing it, and offers insights for those lagging behind. View more here: https://t.co/FboMx2ItA7 #finance #tech

"The common denominator for success is surprisingly, not the innovative application of #technology, but the strength of the underlying #brand" BrandCap CEO @brandedmanfred | Read more https://t.co/IFu1McRfOc #branding #tech #brandstrategy

What a fine archive and resource: 17 years of "The Brands Lectures" from @JN_BrandsGroup, with luminaries including @rorysutherland, @cliftonbrand, and @Lord_Bilimoria https://t.co/4WZVW7QIld. @BBCPM's #EvanDavis "Are brands a form of corporate bullsh*t?" well worth the detour

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#HappyNewYear! If #culture is moving up your company’s agenda this year, check out our latest article on the topic. There are 9 big questions that growing businesses need to answer if they want to get the people piece right https://t.co/cyLWSJnsvs

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