Paul Alexander

Paul Alexander

Co-Founder and Group CEO of leading customer insight company Beyond Analysis

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world.

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Paul is co-founder and Group CEO of leading customer insight company Beyond Analysis.

With a background in econometrics and advertising, Paul was an early believer in using the power of data to transform a business. Beyond Analysis brings this vision to life, enabling clients to use data-led insights to replace guesswork and wishful thinking with understanding and rigour. As a result, clients confidently take the precise customer-centric actions that generate extraordinary growth for their business – whether that relates to managing store investment, improving logistics, or maximising ROI from marketing communications activities.

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world. He speaks at major industry events and is regularly quoted on how data can be used to deliver measurable results in titles such as the Huffington Post, Retail Week and The Times.

He has worked extensively in both local and international markets, and understands what is required to bring together cultures and board agendas in order to make game decisions.

Previous positions held by Paul include chairman of C6, non-executive director of Deal Group Media Plc and global head of consumer markets for dunhumby LTD. Central to Beyond Analysis’s ethos is Paul’s belief that if you use data without human insight, you lack understanding; and if you apply human insight without data, you don’t have the rigour. Beyond Analysis operates in 5 international markets, working with some of the world’s leading brands to uniquely combine data analytics with knowledge of what makes people tick.

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Collaboration
Data and security
Decision Making
Digital
Innovation/Creativity
Leadership
Marketing
Tech

Tweets

Wonderful. The whole world should see this after Christchurch - @jvn @antoni @tanfrance @Karamo @bobbyberk, perhaps you could help share?

When extremists meet in the dark corners of the web, they inspire each other to greater heights of paranoia and self-righteousness https://t.co/JqJIiWqoPr

Fascinating article in The Economist's 1843 magazine: Death of the Calorie https://t.co/ZB9JCDkjKr via @TheEconomist

Breathtaking NASA zoom in on Pluto

Dear world. This is my Dad @AndrewGraystone and I am SO proud, in every way, to be his daughter!

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