Paul Alexander

Paul Alexander

Co-Founder and Group CEO of leading customer insight company Beyond Analysis

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world.

Speaker enquiry

Paul is co-founder and Group CEO of leading customer insight company Beyond Analysis.

With a background in econometrics and advertising, Paul was an early believer in using the power of data to transform a business. Beyond Analysis brings this vision to life, enabling clients to use data-led insights to replace guesswork and wishful thinking with understanding and rigour. As a result, clients confidently take the precise customer-centric actions that generate extraordinary growth for their business – whether that relates to managing store investment, improving logistics, or maximising ROI from marketing communications activities.

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world. He speaks at major industry events and is regularly quoted on how data can be used to deliver measurable results in titles such as the Huffington Post, Retail Week and The Times.

He has worked extensively in both local and international markets, and understands what is required to bring together cultures and board agendas in order to make game decisions.

Previous positions held by Paul include chairman of C6, non-executive director of Deal Group Media Plc and global head of consumer markets for dunhumby LTD. Central to Beyond Analysis’s ethos is Paul’s belief that if you use data without human insight, you lack understanding; and if you apply human insight without data, you don’t have the rigour. Beyond Analysis operates in 5 international markets, working with some of the world’s leading brands to uniquely combine data analytics with knowledge of what makes people tick.

View more

Collaboration
Data and security
Decision Making
Digital
Innovation/Creativity
Leadership
Marketing
Tech

Tweets

Our Group CEO Paul Alexander opened the ITT conference today with his presentation "Voyages Extraordinaires – A Data-Driven Guide to the Future of Travel" - watch this space for the White Paper to follow

2

Really chuffed for @ThomasCookUK’s Chris Mottershead who’s been named the @ittnews’s new president - congrats! #ittnews

Our Group CEO, Paul Alexander, presented today at the LOGIN conference on the new world of marketing (including the death of sh*t that folds). Watch this space for our white paper on the topic. ⚰️☠️💩 ✉️

4

Looking forward to it!

This is not what you need after 26.2 miles.

Load More...

To book call us now at +44 (0)20 8948 1334 or email info@harveythorneycroft.co.uk