Paul Alexander

Paul Alexander

Co-Founder and Group CEO of leading customer insight company Beyond Analysis

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world.

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Paul is co-founder and Group CEO of leading customer insight company Beyond Analysis.

With a background in econometrics and advertising, Paul was an early believer in using the power of data to transform a business. Beyond Analysis brings this vision to life, enabling clients to use data-led insights to replace guesswork and wishful thinking with understanding and rigour. As a result, clients confidently take the precise customer-centric actions that generate extraordinary growth for their business – whether that relates to managing store investment, improving logistics, or maximising ROI from marketing communications activities.

Paul is an industry expert whose opinion is sought by business, marketing organisations and media across the world. He speaks at major industry events and is regularly quoted on how data can be used to deliver measurable results in titles such as the Huffington Post, Retail Week and The Times.

He has worked extensively in both local and international markets, and understands what is required to bring together cultures and board agendas in order to make game decisions.

Previous positions held by Paul include chairman of C6, non-executive director of Deal Group Media Plc and global head of consumer markets for dunhumby LTD. Central to Beyond Analysis’s ethos is Paul’s belief that if you use data without human insight, you lack understanding; and if you apply human insight without data, you don’t have the rigour. Beyond Analysis operates in 5 international markets, working with some of the world’s leading brands to uniquely combine data analytics with knowledge of what makes people tick.

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Collaboration
Data and security
Decision Making
Digital
Innovation/Creativity
Leadership
Marketing
Tech

Tweets

And the crush deepens.

andrew scott doing his lockdown bit by reading derek mahon’s everything is going to be all right

(this makes me weep for the arts)

I know it’s probably too soon. I know you thought he was a friend. I know your heart is breaking. I know how hurt you feel now. I know hard this is for you, but I know you will get through it. I know you won’t want to hear this: but you know you’ll be a better man without him. https://t.co/2wx8OHCofh

I see lockdown hasn’t improved your taste in music. https://t.co/JMSHXtts1V

Quarantined stuntmen, bruh...

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