Former Jaguar UK Managing Director and Expert on Performance and Leadership
Geoff’s global experience and track record of personal business achievements provides a unique mix of big business process capability and innovative thinking that delivers transformational but pragmatic business solutions to entrepreneurs, innovation startups and SME’s.Speaker enquiry
Armed with an entrepreneurial mindset, Geoff Cousins has the ability and skill needed to drive innovative strategies and deliver real results for businesses of all sizes.
During his career Geoff has held a number of C-Suite positions within the iconic Jaguar Land Rover Brands which include; Chief Financial Officer of North America for JLR and Volvo, Director of Sales, Manufacturing and Planning for JLR, UK Managing Director and Global Sponsorships and Brand Partners Director for JLR. As a result he is well known and respected throughout the industry.
Geoff’s global experience and track record of personal business achievements provides a unique mix of big business process capability and innovative thinking that delivers transformational but pragmatic business solutions to entrepreneurs, innovation start ups and SME’s. His experience allows businesses and leaders to optimise performance, deliver results and lead transformation initiatives, while cutting through complex issues.
Geoff is currently the Non-Executive Director of Performance Communications, advising on strategy, operational performance and business growth initiatives. He is also the Managing Director of Geoff Cousins Associates, a Business Consultancy advising their clients on areas such as; Leadership and People Performance, PR and Marketing, Product Planning and Distribution, Strategic and Business Development and Executive Recruitment.
His most recent project is the creation of a cutting edge brain development product known as Zing Performance. Inspired by the latest neurological research, Zing Business improves human performance by enhancing the brain body connection. It does so by developing neural pathways to improve cognitive, emotional and social abilities.
Geoff is a visiting Professor of Global Governance at the University of South Wales where he delivers master classes on international business, chairs the course student conference and assesses group simulation exercises. He holds a number of external positions in the fields of charity and sports administration.View more
Performing under pressure
“There are plenty of useful academic papers on what makes effective leadership but Geoff’s real-world experience and ‘street-smart’ insight on what it takes lead at the highest level is far more interesting. From transforming a global brand to negotiating and managing conflict in a highly demanding industry, I’m sure that all business leaders can learn something valuable from his journey and observations”.
Ross Prince, Partner, Crowe Clark Whitehill