David Taylor

David Taylor

Marketing & Branding Guru and Founder of brandgym

David is one of the world’s top 50 leading marketing thinkers, author of six bestselling branding books and one of the world’s top 60 branding blogs.

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David is one of the world’s top 50 leading marketing thinkers according to the CIM, and a Fellow of the Marketing Society.

David is Founder & Managing Partner of the brandgym, a network of brand growth coaches. He has written five brandgym books: “The brandgym”, “Brand Stretch”, “Brand Vision”, “Grow the Core” and “Where’s the Sausage?” David also leads the writing of the brandgym blog, one of the top 60 branding blogs in the world.

He’s worked with a wide range of sectors, covering everything from beer to banking, in both B2C and B2B. His expertise is in brand vision to action, brand architecture and turbo charging marketing plans. Prior to founding the brandgym in 2002, David worked in brand management for P&G, received an MBA from INSEAD and then started and ran Added Value’s Paris office.

David speaks on a range of branding issues including growing the core, brand stretch and brand leadership. His speeches are consistently praised for their practical, provocative and entertaining style.

David speaks both at company-specific events for global clients (Kraft, Mondelez, HSBC, Mars, Unilever) and at leading conferences (Brand Manage Camp (Las Vegas), the Marketing Society Conference, London Business Forum). He has also written publications for The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.

David also teaches on brand strategy at London Business School, in addition to designing and delivering “Action Learning” training programs for clients including SAB Miller, Mars and United Biscuits.

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Collaboration
Decision Making
Digital
Innovation/Creativity
Leadership
Marketing
Performance
Reinvention

The Brandgym: A Practical Workout for Growing Brands in a Digital Age

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others.

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Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin

Are you looking for a branding book that′s a bit different? You′ve found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer′s heart and mind and stand out from the crowd.

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Grow the Core: How to Focus on your Core Business for Brand Success

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single–minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.

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The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today′s tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation.

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The Brand Gym: A Practical Workout for Boosting Brand and Business

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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Tweets

Does brand purpose work risk being so obsessed with ‘culture shaping’ that you lose sight of the product altogether? Or can brand purpose serve a business purpose, as brandgym partner @brandgymDN suggests? https://t.co/88FmBmzUGf

Is targeted media the most effective form of marketing in today’s digital age... or is there still a role for sophisticated mass marketing as @ProfByron suggests? https://t.co/CSSY596x6p

Great blog by @thebrandgym | Weight Watchers shows risk of name changes as share price drops 36% - #branding #marketing https://t.co/I6rLh43bvs

5 Top Marketing Trends for 2019 https://t.co/Zkt7kvlpRf Thanks to @itimestrainingfor including our research on big brands under attack

For brand managers in large companies who are fearful of challengers and trying to find ways to grow, @thebrandgym blog is a brilliant resource: https://t.co/k0uqfT7bzN

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To book call us now at +44 (0)20 8948 1334 or email info@harveythorneycroft.co.uk