David Taylor

David Taylor

Marketing & Branding Guru and Founder of brandgym

David is one of the world’s top 50 leading marketing thinkers, author of six bestselling branding books and one of the world’s top 60 branding blogs.

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David is one of the world’s top 50 leading marketing thinkers according to the CIM, and a Fellow of the Marketing Society.

David is Founder & Managing Partner of the brandgym, a network of brand growth coaches. He has written five brandgym books: “The brandgym”, “Brand Stretch”, “Brand Vision”, “Grow the Core” and “Where’s the Sausage?” David also leads the writing of the brandgym blog, one of the top 60 branding blogs in the world.

He’s worked with a wide range of sectors, covering everything from beer to banking, in both B2C and B2B. His expertise is in brand vision to action, brand architecture and turbo charging marketing plans. Prior to founding the brandgym in 2002, David worked in brand management for P&G, received an MBA from INSEAD and then started and ran Added Value’s Paris office.

David speaks on a range of branding issues including growing the core, brand stretch and brand leadership. His speeches are consistently praised for their practical, provocative and entertaining style.

David speaks both at company-specific events for global clients (Kraft, Mondelez, HSBC, Mars, Unilever) and at leading conferences (Brand Manage Camp (Las Vegas), the Marketing Society Conference, London Business Forum). He has also written publications for The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.

David also teaches on brand strategy at London Business School, in addition to designing and delivering “Action Learning” training programs for clients including SAB Miller, Mars and United Biscuits.

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Decision Making

The Brandgym: A Practical Workout for Growing Brands in a Digital Age

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others.

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Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin

Are you looking for a branding book that′s a bit different? You′ve found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer′s heart and mind and stand out from the crowd.

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Grow the Core: How to Focus on your Core Business for Brand Success

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single–minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.

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The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today′s tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation.

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The Brand Gym: A Practical Workout for Boosting Brand and Business

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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Is Gillette's 'Believe' campaign a cringeworthy, clumsy portrayal of 'toxic masculinity' and already candidate for brand screw-up of the year.... or an inspired bit of culture-shaping communication? So far, I'm in the screw-up camp with @markritson https://t.co/lUiNAiKU0d

Great to see the https://t.co/VIOv1POZUq range of natural, sustainable high performance grooming products come to life. Congrats to @mathieuflamini and the team, glad to have helped a bit on the brand strategy! https://t.co/ldfwLpOivo

Should big brands fight back against insurgents by buying them? @Unilever think so, buying18 businesses between 2015-17 for €8.8bn. Interesting to see if new CEO @alanjope continues the strategy set by @PaulPolman https://t.co/MyfkQbZY3I

Cancel @Uber car & you get charged instantly. Have your driver crash into car in front of you, tells you it’ll take 2 mins to sort, makes you wait 20 mins while he sorts paperwork, drops you late at your meeting with no apology ... and 36 hrs later no response from @Uber_Support

Layer Cake: Work out in your mind how to access, find & use information to reach your full potential https://t.co/LkN8aR7SpJ @thebrandgym @SirKenRobinson #purpose #identity #principles #values #impact #growth

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