Andrew Steele

Olympic Bronze Medallist and Head of Product at DNA Fit

Andrew is a former British 400m and 4x400m relay runner, winning bronze at the 2008 Beijing Olympics. Andrew reinvented himself as a successful entrepreneur in the genomics and health technology space and is now the Head of Product for DNAfit, a DNA testing start-up.

Speaker enquiry

An Olympic athlete, Andrew spent 12 years competing professionally in track and field, specialising in the 400 metres and the 4×400 metre relay for Great Britain. With a well-known career and profile, Andrew is a respected voice in the media on all topics related to sport, fitness, health and wellbeing.

Andrew is a skilled public speaker, writer and presenter, his athletic career saw him work and represent many global brands across a wide variety of industry sectors, from pharmaceutical giant Glaxo Smith Kline to global logistics company CHEP, all the way to consumer brands like Nike and Asics.

He is a passionate advocate for anti-doping and sporting integrity, in 2017 Andrew became an Olympic medallist after he was retrospectively upgraded from 4th place to 3rd from the Beijing 2008 games as a result of the Russian doping scandal.

Andrew’s experience of success and failure as a professional sportsperson led him to discover the DNAFit technology, and as a result has a very personal and passionate experience as to the utility of personal genetics. Andrew has a wide professional experience covering a number of sectors, including: sports apparel, sports commercial, rights and talent management, print and broadcast journalism and even as a professional music producer. As adept at copywriting and designing marketing campaigns as he is at translating genomics API’s and modelling ruleset algorithms, Andrew uses his personal experience as a sportsman to shape, build and represent the best genetic products possible for DNAFit.

Andrew Steele is one of the founding team at DNAFit, with the role Head of Product & Professional Sport. This role puts Andrew in charge of the entire product offering and structure, from consumer to professional sport clients – including working with the Scientific Advisory Board to accurately communicate genetic science into consumer products, designing and overseeing the visual communication of the various products for appropriate audiences, working closely with development team to create both digital and offline products, as well as overseeing the company brand, voice and marketing output. As a founding team member, Andrew also represents the company in media or press opportunities, as well as playing a role in the corporate management and guidance of the company.


View more

Health and Wellness
Performing under Pressure


Reflecting on this evening from 2017 with the brilliant @EniAlu @AndrewSteele @EmmaPMason and Kevin Lisbie.
Each has had to overcome their own adversity. Therefore it gives a lot of joy to see the success of these great people post competing. 👏🏻 👊🏻😁

An extremely momentous day, privileged to be part of @Prenetics as we debut on the @NasdaqExchange.
I started my post-sport life 8 years ago, thankful to have found another meaningful passion after competition and grateful to have played a part in this amazing team.

Went to the Night of the 10,000m PBs on Saturday and wrote about it, and what athletics - and others - could learn from sports that market themselves better.

Guardian column here:

Also had a nice chat with Dave Bedford about this incident, 50 years ago

Coming up on Sky News:

We speak to @RHARodMcKenzie from the Road Haulage Association, Olympic bronze medallist @AndrewSteele and former international Rugby League forward @LukeAmblerUK.

📺 Sky 501 / Freeview 233
📱 Watch live:

Just here to say (before 3pm...) that I’m still freelance & always looking for new work in sports journalism. Serving under-represented audiences is the reason I work in journalism. Hate to be ~that guy~ but my portfolio website is 👍🏽

Load More...

To book call us now at +44 (0)20 8948 1334 or email