Lord Coe is Executive Chairman of CSM Sport & Entertainment. He was Chairman of the London Organising Committee for the Olympic Games and Paralympic Games, having previously been Chairman of the London 2010 bid company.

Seb set 12 world records during his athletic career and at the Olympic Games in Moscow in 1980 he won Gold in the 1500m and Silver in the 800m a feat which he repeated in Los Angeles in 1984.

He retired from competitive athletics in 1990 and became a Conservative MP and Private Secretary to William Hague. In 2002 he was made a Peer. He received a Knighthood in the 2006 New Year’s Honours List.

Seb is president of the International

Association of Athletics Federations (IAAF) and Chairman of the Sorts Honours Committee. He received a Companion if Honour in the 2013 New Year’s Honours List.