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Every corporate wants to tell its story, yet many are simply bad at it, churning out safe corporate messaging that do not cut through in the highly competitive market for attention. Protagonists. Antagonists. Surprises. This week we’ve bought together story telling experts to share tips on the key elements of great stories.
James Pearce: Journalist, BBC Sport Presenter & Olympic Games Correspondent
Richard Brimblecombe: Classically Trained Actor, Facilitator & Personal Coach
Nick Cook: Aerospace & Defence Industry Consultant, Corporate Storyteller & Author